---- On the other hand, as much as buyers are anxious to invest, they also have to contend with a bewildering array of brands, technological issues, costs and other factors. Differentiating your strengths and competing for the buyer's mindshare, therefore, has become paramount.

---- And no other publication can help you do that better than "PC World China Weekly". Quite simply, PC World China Weekly isn't just an ordinary computer magazine. One reason is it's published weekly, bringing vital news to its readers faster than the rest.

---- It's also acknowledged as having the best audience, featuring a cross section of readers from major corporations, government organizations and resellers. With PC World China Weekly, you can be certain all the right people are receiving your selling points and finding out more about you.

---- What's more, PC World China Weekly is popular. It offers more news, interesting analysis, helpful buying guides and tips on the latest applications. It's also backed up by an award winning team of IT journalists, some of the very best technical writers and reporters in the country. They are always on hand, covering all the technological breakthroughs and events at home and abroad.

---- With 100,000 paid subscribers and 500,000 readers nationwide, PC World China Weekly clearly leads the field in market coverage of China's upscale professional users. Find out how we can help you bring your message, products, and brands to life every day of the week, week after week.

---- PC World China Weekly is published under the sponsorship of the Ministry of Electronics Industry by China ComputerWorld Publishing & Servicing Company, the nation's largest IT media company.

----

2. FACTS ABOUT PC World China Weekly

• Date of Starting Publication 1985
  
• Supervisory Department Ministry of Electronics Industry, PRC
  
• Sponsoring Department China ComputerWorld Publishing & Servicing Company
  
• Size of Magazine Full colors, deluxe art papers, Large 16mo.
  
• Target Readers Personnel involved with management, applications, procurement of computers, middle ranking and high ranking, home and abroad
  
• Circulation 100,000 copies
  
• Issue Cycle Every Monday
  
• Overseas Subscription 2.5 US dollars one copy, 120 US dollars per year

• September 1985, "PC World China Monthly" was founded. The size of the magazine was small 16mo. The number of pages totaled 60.
  
• December 1990, "PC World China Monthly" was awarded the Third Prize of Excellent Scientific and Technical Journals in Electronic Professions in the year of 1989 - 1990.
  
• September 1991, "PC World China Monthly" was awarded the First Prize of Defense Scientific and Technical Journals.
  
• June 1992, "PC World China Monthly" was awarded the Second Prize of Excellent Scientific and Technical Journals in the Ministry of Electronics Industry in the year of 1991 - 1992.
  
• December 1992, "PC World China Monthly" was awarded the First Prize of National Excellent Scientific and Technical Journals.
  
• January 1994, "PC World China Monthly" was changed to side stitching mode and grew to total 120 pages.
  
• October 1994, "PC World China Monthly" was awarded the First Prize of Excellent Scientific and Technical Journals in the Ministry of Electronics Industry in the year of 1993 - 1994.
  
• January 1995, "PC World China Monthly" was changed from small 16mo to large 16mo and grew to total 160 pages.
  
• June 1996, "PC World China Monthly" was awarded the First Prize of National Defense Excellent Scientific and Technical Journals in the Eighth Five Year Plan period.
  
• September 1996, "PC World China Monthly" was awarded the First Prize of Excellent Scientific and Technical Journals in the Ministry of Electronics Industry in the year of 1995 - 1996.
  
• January 1997, "Network Space" block was newly opened up to meet the needs from readers.
  
• January 1998, "PC World China Monthly" is going to be renovated as "PC World China Weekly" , the most significant re-adjustment ever made since its foundation, to keep in pace with the rapid development of information technology and market. At the same time, the magazine will all be color-printed with deluxe art papers, to give readers with more powerful visual impacts.

---- Back To Top

1. Readers Investigation

---- CIOs, chiefs of departments, system designers, managerial persons and Business Staffs occupy 63%. They are major readers groups of "PC World China ".

---- Persons who play the decisive and major consulting roles in the procurement behavior in enterprises and institutions make up 70% of the total readers, which shows that the reader groups of "PC World China " have powerful influence over the procurement behavior in their departments.

---- Statistics shows that every copy is read by average 4.97 persons, which means that the actual number of readers of "PC World China " is about five times as that of subscribers.

2. Statistics of Circulation

---- Back To Top

---- ——"Special report" This column makes informative introduction on hot products for which readers are generally concerned, by means of our unique market investigation reports, testing reports, purchase guide and products comparison, etc., To offer decision making basis for information managerial persons in enterprises and institutions in their choice of products and technologies.

---- ——"View perspective" This column takes great news events and hot topics as background, and through investigations or interviews by our reporters, make analysis, comments and predictions, for our readers to know all the world's affairs without stepping out of doors.

---- ——"Interviews with experts" This column makes authoritative comments and introductions with profundity and an easy-to-understand approach, by way of interviews with authoritative experts home and abroad or contributing papers, on hot and key technologies for which enterprises are generally concerned and their impact on applications and markets.

---- ——"First Look" This column makes critical touch on products, to make readers impressed with exquisiteness of new products. This column which this magazine had taken the lead in putting out for many years has provided a forum for our highly qualified technical editors to share their experiences and knowledge on the latest or the hottest products available on market with user.

---- ——"MARKET ROAMING" This column uses on-the-spot reports by our reporters to condense the dynamic information of markets, products and customers in retail market into short and small articles and to cover in time, for readers to throb the pulse of retail market.

---- ——"Case Study" This column analyses and describes in details experiences and key factors for success in the cases of enterprises and institutions.

---- ——"Technical outLook" Our reporters look forward into and make comments on the leading-edge or forward technologies, for readers to keep in step with the technical development.

---- ——"Use skills" This column collects helpful and practical experiences and skills in using computers, from computer professionals in all areas, for readers to gain good enlightenment.

---- ——"Computer and people" This column invite celebrities to talk about their unique experiences and views on aspects such as use of computer, computer and society, computer and people, etc.. They are written in an easy style and cover wide range of topics.

---- ——"Historical chapters" This column looks back at the past 50 years of development history of computers in both pictures and texts, via presentations on historically well known figures world-wide, and collects them into a lively textbook for popularization of scientific knowledge on computers

---- In addition, "PC World China Weekly" also set up columns on "Special visit by reporter", "Weekly news", "Products ranking", "Quotations and Prices", "FAQs", "Snatch a leisure ", "Editors and readers" and so on.

---- Back To Top

---- ※ Customers are required to hand over for examination the following certificates in subscription for Advertising:

---- 1. The industrial and commercial enterprises should produce copy of business license and official certificate.
____ 2. Organizations and institutions should produce official certificate.
____ 3. Advertising companies should produce their business license and copy of business license of agency customers.

---- ※ The Contents of advertising should comply with "Advertising Law of People's Republic of China" and related regulations of State Industrial and Commercial Administration Authorities.

---- ※ Payment requirement

---- The advertising outlays should be paid one week in advance before publishing. If the customer does not pay the advertising outlays within 20 days after publishing, this magazine has the right to stop publishing of their consecutive advertising.

---- ※ Requirement on advertising texts

---- 1. Advertising should subscribe for layout location 30 days in advance. Samplings of advertising should be submitted to the Advertising Department 25 days in advance. Four-color films should be submitted to the Advertising Department 14 days in advance. New texts of the consecutive advertising should be submitted on time otherwise the old one would be used.
____ 2. Texts should be clearly written. Submitted color films or black-and-white films should be clear and distinct.
____ 3. If the advertising is not submitted in terms of the contract or the subscribed layout location is asked to change, notice should be sent to the Advertising Department 30 days in advance, otherwise the advertising outlays should be paid as usual as specified in the contract.
____ 4. All other items should be carried out strictly in terms of the contract.

---- For the details of the advertising price, please contact with the Advertising Division directly.

---- Back To Top

---- Back To Top

中国计算机世界出版服务公司版权所有